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The Olsens Expand into Denim

Thumbnail image for The Olsens Expand into Denim by KatieFebruary 3, 2010

As if Mary-Kate and Ashley Olsen were not already big enough, they are now adding a new line to their already expansive collection. They already have a high-end line, The Row, their sportswear collection, Elizabeth and James, and their inexpensive line at JC Penny, Olsenboye, so their new line of jeans is just another day [...]

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Olsenboye: (Un)inspired by the olsen twins?

Thumbnail image for Olsenboye: (Un)inspired by the olsen twins? by InternNovember 9, 2009

Anyone else completely unimpressed by the Olsenboye collection? Ok, so it is for JC Penny, I did not exactly have high expectations. But its MK and A! These girls are fashion superstars who broke the celebrity designer mould! They have stunned us by actually designing beautiful clothes at Elizabeth and James and the Row. And I [...]

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Olsenboye Update:

Thumbnail image for Olsenboye Update: by InternOctober 30, 2009

Last week I broke the news to all of you that the Olsen sisters were to do a line with JCPenny. All we really knew was that it would be called Olsenboye, and that’s basically it. Fortunately for you, I’ve been on the hunt for any and all info on this topic and I finally [...]

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Olsen Sisters’ JCPenny Collection In The Works!

Thumbnail image for Olsen Sisters’ JCPenny Collection In The Works! by InternOctober 25, 2009

This is really fresh news, so there aren’t too many details, but get excited because the Olsen sisters are working on a line for JCPenny!! Stylists and editors have been invited to preview their collection, which will be called Olsenboye by Mary-Kate and Ashley Olsen. JCPenny has been needing something to draw in the crowds, [...]

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