Last week I broke the news to all of you that the Olsen sisters were to do a line with JCPenny. All we really knew was that it would be called Olsenboye, and that’s basically it. Fortunately for you, I’ve been on the hunt for any and all info on this topic and I finally got some deets! Supposedly, the line will have a somewhat exlclusive debut on November 6, only hitting 50 JCPenny stores, and will be available in the remaining 600 stores by February. It turns out the the twins approached JCPenny about collaborating on the line because of the great market that JCPenny has. Not only will the line be styled to true MK & O fashion, but it will also be available to girls of all sizes, ranging from sizes 0-15. The line is set to have an amazing website, facebook, and even twitter page. I expect it to be great, seeing as there has already been small attempts at adorable marketing for the line. The photo above is from a mobile cupcake truck that drove around NYC earlier this week in order to promote the new line. Cupcakes, balloons, and buttons to promote to get us excited for Olsenboy. Lucky girls who spotted the truck could even boy the very first pieces of Olsenboye. I can’t wait until November!
Written by StyleHopper Flavia Cervantes
