Matching supply and demand is a challenge facing most industries today. For all businesses, getting forecasts wrong can be costly. Many industries have invested large sums in data analytics and business intelligence software.
For the fashion industy, what software can predict the next fashion trend?
Fashion companies traditionally use the expert guesswork of merchants to determine which styles to produce and in which quantities. But guesswork just doesn't cut it anymore. Approximately $0.25 of every full price dollar in fashion is lost in markdowns due to the inability to predict consumer demand accurately. The greatest resource for improving style-level fashion forecasting is the collective wisdom of consumers. Why rely on the judgement call of one person or group inside your organization, when the eager voices of predictive, style-conscious shoppers are available through StyleHop? The consumer is the best source to determine which design prototypes will actually sell next season (and which won't).
Learn more about what MarginFeeder can do for your company »