1
Motto
Powering fashion forecasting with item-level consumer insight.
Powering fashion forecasting with item-level consumer insight.
2
Mission
To help move fashion merchandising into the 21 Century with forward-looking consumer analytics.
To help move fashion merchandising into the 21 Century with forward-looking consumer analytics.
3
Problem
Matching supply with demand is the biggest challenge facing every fashion company. But merchants today do not have the right tools to make good forecast decisions. Lacking consumer preference data, merchants rely on their intuition and instincts to guess at consumer demand. The results suggest this method does not cut it in today's market. Fully $0.25 of every full price dollar in fashion is lost in markdowns due to forecast error.
Matching supply with demand is the biggest challenge facing every fashion company. But merchants today do not have the right tools to make good forecast decisions. Lacking consumer preference data, merchants rely on their intuition and instincts to guess at consumer demand. The results suggest this method does not cut it in today's market. Fully $0.25 of every full price dollar in fashion is lost in markdowns due to forecast error.
4
Solution
StyleHop MarginFeeder provides the fashion industry with a web-based consumer driven forecasting tool to capture value currently lost in markdowns and stockouts. Our scaleable, fast-turnaround consumer analytics systematically improve merchant-driven demand forecasting leading to lower markdowns and increased profits.
StyleHop MarginFeeder provides the fashion industry with a web-based consumer driven forecasting tool to capture value currently lost in markdowns and stockouts. Our scaleable, fast-turnaround consumer analytics systematically improve merchant-driven demand forecasting leading to lower markdowns and increased profits.