Category Archives: wisdom of crowd

Rule #11 for Crowdsourcing Business Ideas

Today Ben Popper published the Top 10 Rules for Crowdsourcing Business Ideas. We like the list and this article is another great primer for industry executives just starting to tune into the power of Crowdsourcing.  But we found one big omission in the article so couldn’t pass up the opportunity to share what we’ve learned [...]

Rule of the Masses: Reinventing Fashion Via Crowdsourcing

It looks like Crowdsourcing is finally penetrating the mainstream fashion world. This is consistent with my own experience meeting with fashion executives. Two years ago, they had no idea what crowdsourcing was. Today, they are looking to meet with vendors that can help them think through how to embark on a crowdsourcing initiative.

WSJ: Netflix Prize A “Turning Point” For Open Innovation

Link to Full Text By Scott Denne With Netflix Inc. paying out a $1 million prize on Monday to a team of outside researchers that improved its movie recommendation algorithm, two venture-backed start-ups are overjoyed that the “open innovation” model is spreading. BellKor’s Pragmatic Chaos takes the price for Netflix’s recommendation-improvement contest. Open innovation “like any big [...]

CROWDSOURCING – video trailer by author, Jeff Howe

Ebay eyes social shopping for acquisition

What kind of startups is eBay interested in? Director of Corporate Strategy, Erik Stuart To quote Erik from his interview on Vator.tv: Social shopping is an interesting areas that still has potential that hasn’t been realized yet. The problem is that I don’t think anything that we’ve seen today is really a magic bullet in [...]

Attention Fashion Buyer and Merchants: You will never be Mickey Drexler

When I started StyleHop last year, one of my friends in acadamia shared Duncan Watts seminal work that essentially debunked the concept that marketers can predict hits by looking to the “influentials” in their product categories.  Watts revisits this topic in Sunday’s Washington Post article: So You Can’t Pick the Hits.  Neither Can Anyone Else: [...]

In Defense of Prediction Markets

While StyleHop isn’t modeled to be a true prediction market where currency is used to wager on and predict winners, the idea is the same. Across many fields, the wisdom of the crowd is trumping the prognosticators and so-called expert forecasters. Just recently, however, there has been quite a bit of criticism of prediction markets. [...]