Social Media expert, Noa Gafni, recently covered us in her blog, Webutantes.

I’ll be giving a product demo of StyleHop at Web2NewYork’s networking party tomorrow, November 18th.

Here is an interview I did with Web2NewYork’s Peter Verkooijen:

Everyone is talking online about “creating community” within social networks for their brands.  It’s starting to sound hollow isn’t it?
Here is a link about the topic with my comment directly below.

The value of social networking and fashion shopping goes well beyond providing a sense of connectedness.  The truth is, shopping for fashion is really difficult.  Women have to identify the current trend, think about the occasion they are buying for, identify who will be their “fashion peers” at this occasion and consider their own personal preferences and fit issues.  This is all just to identify what they want/need!  Then it gets really hard – Women must go out into the world to find the one item among all the retail outlets, brands and channels that matches their need.   For many women this is just too much work!  It’s often far from fun.

What’s missing in the fashion ecosystem is a destination where women can go for specific unbiased style-level advice and recommendations.  Much like the role Amazon plays for books, Yelp for local retail and TripAdvisor for travel, fashion needs a place consumers can habitually click to make shopping decisions more quickly and confidently.

And, yes, we’re working on this problem at StyleHop