“Despite being around for 10 years, the personalized product recommendation market is still in its nascency,” says Mr. Grau.

Jeffrey Grau is the retail e-commerce analyst at eMarketer.  Jeff and I have talked about how social shopping is going to help consumers understand local fashion trends.  While social shopping has pretty much been a disaster so far, I think he’s absolutely right that we are just getting started.  Check out the full article here.