“Despite being around for 10 years, the personalized product recommendation market is still in its nascency,” says Mr. Grau.

Jeffrey Grau is the retail e-commerce analyst at eMarketer.  Jeff and I have talked about how social shopping is going to help consumers understand local fashion trends.  While social shopping has pretty much been a disaster so far, I think he’s absolutely right that we are just getting started.  Check out the full article here.

We’re proud to announce the newest addition to our growing list of lightweight casual fashion games on StyleHop — the Fashion Memory Game.  Borne out of our API program,  the premise of the game is simple – test your memory by matching pictures of similar styles in varying levels of difficulties.  The faster you solve the puzzle (least number of moves and fastest time), the higher you’ll be on the leaderboard.  Rate the styles you just solved and knock-off 5 seconds of your time. Additionally, you earn StyleHop Rewards when you rate styles which you can redeem for style items available on StyleHop.

In the next few weeks, we’ll extend the Memory Game onto Facebook and the J2Play platform, so stay tuned.  So give it a try and let us know your feedback here or on StyleHop Feedback Forum.

- Froilan Mendoza

Fashion Cents has been recently added to the J2Play social game network. J2play is a game portal with 50 games serving about 500,000 players on 8 different social networks.  Besides playing Fashion Cents on the StyleHop website and Facebook, you may now play Fashion Cents on Hi5, Bebo, and Friendster.  Also, when you play any of the MySpace, Ning and Orkut games that are available on J2Play, such as Texas Hold’em and Daily Sudoku, click on the Fashion Cents logo on the Featured or New Releases section of the J2Play bar.

Other exciting features on this platform include real-time chat with your friends across all networks, redeemable game credits, and a Fashion Cents game Friends list.  Upcoming version of Fashion Cents should allow you to earn game badges and send challenge your friends (any friend on any social network) to play along (or top) your Fashion Cents score.

Froilan