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Shopping on the Web and Consumer Reviews continue to grow

January 14, 2009 By: dmreinke Category: consumer reviews, social shopping

An excerpt from Gavin O’Malley’s post Lines Between Media Channels Increasingly Blurred

From 2006 to 2008, the share of U.S. consumers using shopping Web sites doubled from 17% to 35%, according to a study released Monday by public relations firm Ketchum and the University of Southern California Annenberg Strategic Public Relations Center.

More revealing, perhaps, is that 44% of those online shopping consumers reported reading consumer reviews and comments found on the sites, the study found.

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